Tokenization Now a Strategic Priority for Majority of Financial Firms, Survey Finds
A new industry survey shows that tokenization has moved from experimental to strategic across the financial sector, with 84% of financial firms treating it as a priority. The findings point to growing institutional appetite for hybrid markets where digital and traditional assets operate side by side.
A survey conducted by Broadridge found that 84% of financial firms now classify tokenization as a strategic priority, reflecting a significant shift in how Wall Street approaches digital asset infrastructure. The results suggest that what was once considered a niche or exploratory technology has entered mainstream institutional planning.
The survey highlights a preference for hybrid market structures, where tokenized digital assets and traditional financial instruments coexist within the same operational framework. This approach allows institutions to modernize incrementally without abandoning existing systems.
For the XRP ecosystem, the broader institutional push toward tokenization is directly relevant. Ripple has positioned the XRP Ledger as a platform for tokenized asset settlement, and RLUSD has been developed as a stablecoin instrument suited to these emerging hybrid markets. Accelerating institutional demand for tokenization infrastructure could increase the relevance of XRPL-based solutions in this space.
The Broadridge findings add to a growing body of evidence that financial institutions are moving beyond pilot programs and toward production-ready tokenization deployments. The timeline for broader adoption remains uncertain, but the directional trend indicated by the survey is clear.
Key facts
- •84% of financial firms surveyed by Broadridge consider tokenization a strategic priority
- •Institutions are betting on hybrid markets combining digital and traditional assets
- •Wall Street is accelerating tokenization efforts beyond the experimental phase
- •The XRP Ledger and RLUSD are positioned as infrastructure for tokenized asset markets