XRP Secures Field-Level Branding Deal with University of Florida Athletics
XRP has expanded its college sports sponsorship presence with a new partnership with Florida Gators athletics. The XRP logo will appear on the field at Ben Hill Griffin Stadium as well as across Florida Athletics' digital platforms and events. This follows a prior sponsorship arrangement with the University of Kansas.
XRP has entered into a sponsorship agreement with the University of Florida's athletics program, marking a continued push into college sports marketing. The XRP logo will be displayed on the playing surface at Ben Hill Griffin Stadium, one of the most recognized venues in college football, giving the asset prominent visibility during games.
In addition to the on-field branding, the partnership extends to Florida Athletics' digital properties and event activations. The deal coincides with the start of the college football season, maximizing the audience reach from the outset.
This arrangement follows a previously reported sponsorship with the University of Kansas, suggesting a deliberate strategy to build brand recognition through collegiate athletics partnerships across multiple major programs.
- XRP logo featured on field at Ben Hill Griffin Stadium
- Branding also covers Florida Athletics digital properties and events
- Partnership active at the start of the college football season
- Follows prior XRP sponsorship deal with the University of Kansas
Key facts
- •XRP logo to appear on the field at Ben Hill Griffin Stadium
- •Partnership covers Florida Athletics digital properties and events
- •Deal timed to the start of the college football season
- •Second college sports sponsorship after a University of Kansas deal
- •Part of a broader XRP brand visibility effort